Amid a time of social isolation, Rainsford someway faucets into the present second with an ‘autobiographical’ new monitor and serene but surreal music video.
Contemplating how the world has modified over the previous few weeks in response to the worldwide pandemic, there’s one thing surprisingly comforting in Rainsford’s new music video for “2 Cents.” On the floor, the tune is a standard slice of enchanting dream pop, a monitor about how a lover “wasn’t all the pieces I had projected them to be,” she tells MeSlop. But, paired with the visible that got here to life with the assistance of director Dana Boulos, “2 Cents” turns into transcendent. The juxtaposition of the tune to the visible mirrors the good pairing of pure (the horse, the scenic landscapes) and the inorganic (the latex bodysuit, the intense pink lipstick.) What Rainsford has introduced is artwork, and in these harrowing occasions, artwork is precisely what we want.
“I’m very excited to lastly be releasing my tune “2 Cents” together with the music video,” Rainsford tells MeSlop. “It feels good to be creating one thing constructive on this weird, scary time. And hopefully, the tune and the video will present a cheerful distraction for folks.” Constructive is exactly the best way to explain “2 Cents.” The tune is an up-tempo effervescent burst of heat, and the video, with its hazy dream-filter, wide-open skies, and picturesque scenes, radiates an inscrutable pleasure. Because it seems, this was a video that was years within the making.
“Surprisingly sufficient,” Rainsford tells MeSlop, “each the lyrical content material of the tune and the music video idea are weirdly prophetic. I’ve been eager to create a music video of me driving a horse by way of a wonderful panorama in a latex bodysuit for years now. I wasn’t excited about germs or social distancing within the least after I fantasized concerning the concept, nevertheless it occurs to be very a lot in step with the Zeitgeist of this second.
“2 Cents” is autobiographical like most of my music,” provides Rainsford. “It’s about coming to the conclusion that the individual I used to be in love with on the time wasn’t all the pieces I had projected on them to be. Feeling like I had a lot love to provide, that I wasn’t getting in return, and I wasn’t being seen as an equal. – ‘Onerous to talk up after I’m so non-public. Give me 2 cents like I requested for it.’ “
When not partaking in latex-based equestrian actions, Rainsford is constructing a buzz along with her melodic, introspective tackle electro-indie-pop. After breaking out in 2016 with “Too Shut,” she continued her rise along with her debut EP, Emotional Help Animal. She’s adopted that with tracks “Someplace Else,” “Passionate,” and “Open Open.” This new monitor, “2 Cents,” would possibly point out extra is coming from Rainsford. The timing – releasing music throughout a world pandemic – is likely to be odd, however maybe the world lastly obtained on her stage?
“2 Cents” is out now.