What are you prepared to do for fulfillment? Pop artist Ben Schuller crafts a stupendous nightmare in ‘Pact Ink,’ and he shares the that means behind this devilish imagery.

The traditional Faustian story will get a completely fashionable soundtrack courtesy of “Pact Ink,” the most recent track and video from Ben Schuller. The Nashville-based pop artist has unleashed the fifth entry in his upcoming New Roaring 20’s, and it’s hearth – actually. In the video, premiering right here on MeSlop, Ben – sporting nothing however a pair of shorts – takes the lengthy, arduous stroll throughout a mattress of coals. On his chest, the quantity #2935 emblazoned throughout his chest. It’s the identical quantity that’s on high of the contract he indicators, as two silent overseers make it possible for all of the I’s are dotted, all of the T’s crossed. “I’d go anyplace you need me to / Blood street however I’d take if it’s what it took / Strip me down, construct me up till I’m bulletproof/dotted line, I’mma signal with no re-assessment,” he sings, capturing the determined eagerness that some have when it comes pursuing their 15 minutes of fame.

“Very similar to the opposite chapters of this album, the ideas for the track and video got here collectively facet by facet,” Ben shares EXCLUSIVELY with MeSlop. “Selecting to stroll over the countless path of burning coals represents our willingness to do what we all know will harm us mentally, spiritually, and even bodily, to get the validation we crave. What are we in the end okay with doing to realize success? How far are we prepared to go? It’s straightforward to attract a line within the sand, however as stress continues so as to add up, it’s quite a bit tougher to not cross it.”

“Pact Ink” is the fifth entry of New Roaring 20’s, Ben’s upcoming idea album. “Be Any individual Else,” the earlier chapter to this ongoing story, turned an introspective eye on the lens of social media and the way these fashionable platforms can warp and twist an individual’s perspective and vanity. He confronted the difficulty of clout on the third chapter, “Engagement Get together,” a play on the social media idea of “engagement” – Likes, Follows, Subscribers – and the way this has contributed to, as he places it, “distinctive and sometimes tragic social id of our technology.”

New Roaring 20’s is poised to be one of the introspective appears to be like at what it’s prefer to be raised by the Web. It should even be the one which comes with an irresistible beat. Although Ben first started constructing a buzz by posting cowl songs to YouTube, he actually related along with his viewers via NerdOut!, a YouTube-based music group. Their channel is stuffed with songs that discover the candy spot between nerd tradition and music. The enterprise allowed Ben to hone his musical chops earlier than venturing out on this new solo venture.

“Pact Ink” is out now.